Ecommerce federal express Essay Example | Topics and Well Written Essays - 500 words

Ecommerce federal express - Essay Example Choosing a service, plus an option is the first step to placing an order with FedEx after a customer has opened an account, where services to choose from include U.S. packages and envelopes, international packages and envelopes, freight services, C.O.D. and other options. The second step, packaging the shipment, as stated in its website provides customers with packaging options, help tips for preparing the package for shipment, and packaging services. Processing the shipment, the third step, enables customers to use a FedEx electronic shipping tool such as the FedEx shipping manager which â€Å"helps a customer quickly and easily complete all of his/her shipping documents — from airbills and air waybills to bar-code labels, and more — online; apart from the FedEx shipping manager, there are â€Å"other FedEx ® electronic shipping tools simplify your shipping process and paperwork by: providing online airbills and air waybills, Commercial Invoices, and other customs documentation; preventing delays  caused by  inaccurate or incomplete documentation; saving you time  so you can  focus on more important matters† as stated in its website. E-commerce provides competitive advantage in both the outside-in and inside-out perspective of building an organizational capability. From an outside-in perspective, e-commerce allows FedEx to build relationship with its FedEx brand and its customers through its website which is part of its direct marketing efforts, allowing customers to interact with the company as it provides faster access for them to avail of the services, while it also works to reinforce the brand by allowing customers to check if the delivery of the availed service has been met according to what FedEx has promised them. The database also allows FedEx to keep track of its customers, know their preferences and